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January 30, 2013
By: TOM BRANNA
Editor
ITALY: Italian firm De’Longhi S.p.A. and Procter & Gamble have reached an agreement for the perpetual licensing of the Braun brand, owned by P&G, for use within the small kitchen appliance, ironing and selected household appliance categories. In addition to a perpetual right to use the Braun brand and connected patents in the above categories, the transaction includes the acquisition of certain production assets and the inventory related to the above categories. It is anticipated that...
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